Business automation comes in many forms, but regardless of the project, the primary benefit remains the same: to make your life easier. Whether you’re a tiny team looking to reduce workload or a major corporation hoping to standardize workflows, business automation is the answer for many office troubles.

In their excitement over a new business venture, many professionals are in a rush to get a new website up and running. Existing businesses, too, may see their competitio n polishing their web presences and decide it’s time for a facelift on their own website. In this time of haste, many turn to DIY website builders, which allow just about anyone to create a website without any background in coding. These are great, cost-effective tools, but here are a few questions to consider before moving forward. Is my branding in place? First, if you’re going to take on the design of your company’s website, be sure that you have a brand image in place. Most DIY builders make it easy to design a website without much experience, but your website will be representing your company. Logos, colors, and fonts should be standardized, from the sign on your building to your emails to your business cards and, yes, definitely to your website. Do I have content for the website? Similar to your brand image, your brand voice is important. Will you be professional and informative? Quirky and conversational? Hip and young? If you’re converting an old website to a new website via a DIY builder, it might just be a matter of refreshing the language and filling in any holes you uncover when giving your website a fresh look. If you are building a website from scratch, consider what your customers want and need to see on your site . What templates are available to me? The big benefit of a DIY builder is that you don’t need to be a design expert to put together a really nice looking website. This is because these tools come with pre-built templates that help lay information out in a way that’s pleasing and chic. If possible, view the templates that your prospective DIY builders offer to make sure they include page designs that fit your needs. How will I handle SEO? If you’re not an expert in websites or marketing, SEO (search engine optimization) may not be top of mind, but it’s one of the most important parts of your website . Look for a DIY builder that includes at least a basic SEO plugin, which will allow you to nominate specific ke ywords for your pages and set meta descriptions. If that sounds overwhelming, contract with a knowledgeable freelancer to do occasional SEO work on your website. Is the website builder customizable? While the easy-to-use templates are one of the biggest draws for DIY website builders, customization is also an important factor to consider. Can your website builder integrate with a  pps that offer additional functionality, like forms and automation? Does it offer SEO plugins or the ability to customize your navigation? Can you add a blog ? Once you build a website on a website builder, you have to either stick with its limits or start from scratch when y ou outgrow it, so consider what features you might need in the future when you’re growing like crazy! How easy is it to edit the content? A DIY builder won’t do you much good if ongoing maintenance is difficult to manage. Websites require regular updates, not only because businesses evolve but because it’s good for SEO. So, this question is simple: is it easy to use? How much does it cost and what extra features does it include? And, finally, the most obvious question: how much does a DIY builder cost? Many of these programs will cost only a few dollars per month, but remember that the l ess you pay, the simpler your website will be. When considering cost, ask yourself what additional features this builder offers. Does it include hosting? Does it offer security protections ? Are there SEO plugins, a responsive design, or social share features? Whether you’re looking for a DIY builder that meets your needs or an agency to build a custom website for you, The Creative Freeway is your solution. Let’s discuss your needs today!

If you’re new to website creation or marketing in general, you may be a bit overwhelmed by all the jargon. What’s a bounce rate, where does organic traffic come from, how does navigation impact user experience, where can I find my meta descriptions? While The Creative Freeway is available to answer all of these questions for you and more, let’s step back and cover the basics: landing page vs website. What’s the difference?

A good logo is the backbone of your company in many ways. It is the core of your brand identity. It’s the representation of your name, your values, your product, your team, and so much more. You and your customers will be looking at this logo on collateral, emails, websites, and swag for years to come. So, figuring out how to design a good logo is key. Worse, a bad logo can do more than just send the wrong message about your company. If designed poorly, it can be difficult to read and difficult to incorporate into designs, making it a nightmare to work with in the long run. Before you start to pick out colors and fonts, ask yourself these three questions.

Planning and a solid strategy got you to this point: you created the product or service for your startup. You got the framework of your business in place. You’re up and running. Now it’s time to get customers—which means it’s time to create a marketing plan. Just like the first steps of your business, a simple marketing plan requires a solid strategy. Before you investigate marketing technology, outline your ideal social media campaign, or put money behind advertising, you need to consider these five things.

After a late-night research session, you’ve come up with a list of the small business marketing ideas that are going to skyrocket sales and make you a household name. You’re ready to take Google by storm, to be the most-followed influencer on Instagram, and to create a wow! website that converts. The next morning, you remember that you have big ambition, but you’re a compact team. That’s okay! Small business and startup marketing have a whole host of tools available to make your job easier (and some of them are free). Here’s a few to get you started.

Regardless of your company’s size, marketing is a task on everyone’s to-do list. Deciding when and where to invest that money, though, is more difficult if you’re a startup or small business, working with a limited team and a limited budget. Marketing strategies for small businesses might look a little different than those for the Fortune 500, but if you focus on the best marketing tips for small businesses and avoid the classic pitfalls, you’ll start to reap the benefits. To get the most ROI on your marketing efforts, focus on digital marketing opportunities. They’re comparatively low-cost, and they’re often the most evergreen. A printed flyer will become outdated, but a well-designed and well-optimized website keeps you top-of-mind and top-of-Google for years to come.

If you’re a small team, investing time and money into marketing seems daunting. Which marketing channels will show the best return on investment? Which marketing ideas for small businesses are worth the money? Should I prioritize website design for my small business? Doesn’t marketing take a lot of time? Doesn’t marketing take a lot of skill? Marketing looks different for every industry and every individual company because you’re responding to different customer needs. There are core pillars of marketing, though, that you can focus on to get started.

Search engine optimization (or “SEO”) is one of the most impactful digital marketing strategies any company can invest in. Whether you’re looking for small business SEO strategies or advice to improve the ranking of your multimillion-dollar enterprise, optimizing for Google is a marathon, not a sprint. It requires consistent, regular work to achieve and then maintain a first-page ranking. Why should a first-page ranking matter in your small business SEO plan? Regardless of what service or product you sell, your buyer is most likely searching for it on Google, and SEO helps you get in front of those customers. Several studies have found that only 25% of users click to the second page of search results—so optimizing your site to appear on the first page of the search engine results page (or “SERP”) is key to reaching those important buyers.